About Jane Cavalier

Jane Cavalier is the Founder and CEO of BrightMark Consulting and brings 30+ years of insights and experiences from building some of the world's most powerful brands for Fortune 1000 enterprises, large private companies, major non-profits and government agencies.
22 03, 2022

What Cancel Culture Means…

“It is time to re-think the relationship between brands and society,” says branding expert Jane Cavalier, author of The Enchanted Brand: Strengthening the Human Side of Business in the Age of New Essentialism (2022, Indie Books International).“Traditional brands have sold without any accountability for their cultural impact, which is now being challenged by the cancel [...]

9 06, 2021

Five Tips For Crafting A Powerful Brand

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” -Warren Buffet Over my 30-year career, people often pull me aside for casual brand advice and to hear the hilarious and occasionally outrageous stories behind great brands. [...]

22 04, 2021

Sea Shepherd’s Pirate Brand Gives Environmental Activism an Edge

“Sea Shepard Pirates are the first pirates of compassion that the world has ever seen” – Paul Watson, founder, Sea Shepard Conservation Society Branding on the High Seas Pirates have long been compelling characters for storytellers and brands alike. From Captain Hook to Captain Morgan, pirates remain potent symbols of freedom and [...]

12 04, 2021

Artist Branding: The Curious Case of Mr. Doodle

“A lot of art is lacking a sense of humour... It's a fun thing to be able to draw and create your own world, and sometimes it is funny. I'm not afraid of people laughing at me or if they don't get it.” – Sam Cox, AKA Mr. Doodle The [...]

25 02, 2021

Brand YOU

Sara Schnadt, artist and NASA Jet Propulsion Laboratory staffer. Photo Jauren Jeter. Source: Artnet News “The gig economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit.”– John McAfree Many of us have become “talent” products [...]

27 01, 2021

How Brands Can Avoid The Public Shaming Of Cancel Culture

Henry DeVries Contributor Leadership Strategy Attracting high-paying clients by marketing with a book and a speech. "Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution." -Albert Einstein Today, we are featuring editorial published last week by Forbes [...]

14 01, 2021

In a World Bankrupt of Trust, the Employer and Brands Reign Supreme

The 2021 Global Trust Barometer was released by Edelman this week revealing unexpected findings on the state of trust in America. “Trust thyself: every heart vibrates to that iron string.” – Ralph Waldo Emerson Edelman recently released its annual Global Trust Barometer which shows that trust is in [...]

17 12, 2020

The Next Level in Branding: Helping Humanity

“Brands are the most significant gifts that commerce has ever made to popular culture. The impact is virtually immeasurable in social and cultural terms.” - Wally Olins Not the Usual Kind of Change The pandemic has been a cocoon bringing people, organizations and even brands through a real metamorphosis. There [...]

8 12, 2020

Why Video is the New Essential Brand Asset

Watch the BrightMark video here. “The most important thing about American Express is the brand and the customers that aspire to be associated with the brand. That brand needs to be cared for, the brand needs to be invested in, and we will continue to do so through tough times [...]

13 11, 2020

Lessons from a Special Operations Commander, Part 2

This is the second part of a 2-part special series interview with Former Navy Seal Commander Sam Havelock. Sam provides rare insight into the world of special operations and how people perform in the face of life threatening challenges, ambiguity and complexity. Sam shares his experiences and discusses the critical role that trust now plays [...]