brightmarkjane

About Jane Cavalier

Jane Cavalier is the Founder and CEO of BrightMark Consulting and brings 30+ years of insights and experiences from building some of the world's most powerful brands for Fortune 1000 enterprises, large private companies, major non-profits and government agencies.
7 04, 2020

Growth Amidst Chaos? It’s Time to Enchant People.

I do sell fun. -Kenny Chesney Growth from Stoking the Human Spirit We live in a world where that which can be envisioned is often realized. And, that which is unthinkable, often occurs. It is a time of unimaginable invention and disruption, where profit and growth (the imperatives of all corporations) [...]

26 03, 2020

Corporate Branding: Soft Power that Emotionally Persuades

"Soft power is not merely the same as influence. It is also the ability to attract. A country may obtain the outcomes it wants in world politics because other countries admire its values, emulate its example, aspire to its level of prosperity and openness. This soft power—getting others to want the outcomes that you [...]

18 03, 2020

Brand Strategy 2020: Building Strong Brands in a World of Constant Change

"I had been told from school onwards that the best definition of a human being was man the tool-maker – yet I had just watched a chimp tool-maker in action. I remember that day as vividly as if it was yesterday." -Dr. Jane Goodall BUILDING STRONG BRANDS IN A WORLD OF CONSTANT [...]

21 04, 2019

Powerful Branding and the Iconic Hermès Brand

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” -Coco Chanel (fashion designer, founder Chanel) Powerful Branding - Amazing Hermès Story What Makes a Powerful Brand? Branding enhances shareholder value, it can become a catalyst for better leadership, it enables a [...]

31 08, 2017

Americans Starving for Brand Meaning, Crickets

"Culture is a finite segment of the meaningless infinity of the world process, a segment on which human beings confer meaning and significance."  -    Max Weber, German Sociologist Americans Starving for Brand Meaning, Brands Not Answering During times of great uncertainty when the world just doesn’t seem to make [...]

10 03, 2017

Retail Branding Gives Stores Experiential Advantage in Internet World

"If you want to find the secrets of the universe, think in terms of energy, frequency and vibration." ― Nikola Tesla (inventor, engineer, futurist) How Retail Brands Help Stores Succeed in an Internet WorldOnline Forces a Big ChangeI used to have to go to a store to learn about products, discover [...]

23 02, 2017

Awakening Brand Energy – Activating the 7 Brand Chakras

Awakening Brand Energy Activating the 7 Brand Chakras What is a Brand Chakra? I've used different frameworks over the years to understand and strengthen the brand power. I developed a Brand Chakra framework after studying chakras as a way to manage human energy to achieve better outcomes. Chakras are a set of portals between the inner and outer worlds of [...]

17 02, 2017

Why Do We Need Powerful Hospital Brands?

Hospitals and Branding?  More Exciting Than You Think I debated whether to write this blog, because I know many will pass on it as they think the topic is BORING. Hospital brands may indeed be boring (today), but how they got there and why they need to change is incredibly interesting. A powerful [...]

8 02, 2017

Historic SuperBowl for Brands Too

SuperBowl LI will always be remembered for the remarkable comeback and sudden death victory of Tom Brady and the New England Patriots. I will also remember it for another historic event.  During SuperBowl LI, several trusted brands took a stand on different social issues in front of 111 million people - epic (tweet this). This has never been done [...]

3 02, 2017

The Secret Life of a Jeep Owner

 "If you have a dream, make sure you pursue it." - Mark A. Smith (World Adventurer and Founder of Jeep Jamboree USA) Jeep owners enjoy a special world.   If you’ve ever owned a Jeep Wrangler or have been intimately connected to someone who has, you know all about the secret world. The Jeep brand is [...]

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