January 2017 - Brightmark Consulting

Thinking About Your Future Creates Your Present: Branding and Future Mindedness

Marty Seligman is one of my heroes. He is the father of Positive Psychology. The man who dared to bring scientific evidence to define and validate the power of optimism and gratitude in achieving positive change. Recently, Seligman and colleagues published new work on the power of future mindedness. One premise is that the futures [...]

Presidential Election – The Brand Wins!

I’ve said little about the presidential election as I resist offering an opinion on matters where I have little expertise. In honor of inauguration day, however, I wanted to say something about this epic election. I realized it was particularly noteworthy from a branding perspective. In fact, this election is a textbook case on the power of a brand. Also, it underscores a common problem [...]