Overhead Space

14 01, 2021

In a World Bankrupt of Trust, the Employer and Brands Reign Supreme

The 2021 Global Trust Barometer was released by Edelman this week revealing unexpected findings on the state of trust in America. “Trust thyself: every heart vibrates to that iron string.”– Ralph Waldo Emerson Edelman recently released its annual Global Trust Barometer which shows that trust is in short supply [...]

17 12, 2020

The Next Level in Branding: Helping Humanity

“Brands are the most significant gifts that commerce has ever made to popular culture. The impact is virtually immeasurable in social and cultural terms.” - Wally Olins Not the Usual Kind of Change The pandemic has been a cocoon bringing people, organizations and even brands through a real metamorphosis. There is [...]

8 12, 2020

Why Video is the New Essential Brand Asset

Watch the BrightMark video here. “The most important thing about American Express is the brand and the customers that aspire to be associated with the brand. That brand needs to be cared for, the brand needs to be invested in, and we will continue to do so through tough times and through [...]

13 11, 2020

Lessons from a Special Operations Commander, Part 2

This is the second part of a 2-part special series interview with Former Navy Seal Commander Sam Havelock. Sam provides rare insight into the world of special operations and how people perform in the face of life threatening challenges, ambiguity and complexity. Sam shares his experiences and discusses the critical role that trust now plays [...]

5 11, 2020

Lessons from a Special Operations Commander, Part 1

This special 2-part series interview with Former Navy Seal Commander Sam Havelock provides rare insight into the world of special operations and how people perform in the face of life threatening challenges, ambiguity and complexity. Sam shares his experiences and discusses the critical role that trust now plays in modern organizations struggling to navigate [...]

20 10, 2020

Powerful Brand: National Geographic, A Brand For All Time At 130 Years

Steve McCurry’s iconic photograph of a young Afghan girl in a Pakistani refugee camp appeared on the cover of National Geographic magazine’s June 1985 and became the most famous cover image in the magazine’s history. Steve McCurry/Courtesy of National Geographic. “There is an extremely powerful force that, so far, science has [...]

11 08, 2020

Humanity Needs Emotional Strength. Caretaker Brands Deliver.

“If you want to be a leader, you have to be a real human being.” Master Nan Huai Chin, author, scholar, one of the most renowned lay Buddhist masters in Asia. A Pause Releases Opportunity The pandemic has caused everyone to pause, particularly companies aggressively selling or marketing their products and services. [...]

23 07, 2020

Want Great Branded Content? Create Entertainment.

“I would rather entertain and hope that people learned something than educate people and hope they were entertained” ― Walt Disney Natalie Barandes is the founder and CEO of The Joy Factory, an LA film and TV production company that is a leading creative content studio for brands. Natalie produces films [...]

10 07, 2020

Meet the Newest Generational Cohort. Who is Gen Z?

“40% of consumer sales are impacted by Gen Z. which means they have buying power.”Interbrand By drawing on studies from McKinsey, EY, Deloitte and Pew I’ll shed some light on the newest generational cohort, a group that differs in significant ways from its predecessors. Gen Z is the first generation of true [...]

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