Overhead Space

11 08, 2020

Humanity Needs Emotional Strength. Caretaker Brands Deliver.

“If you want to be a leader, you have to be a real human being.” Master Nan Huai Chin, author, scholar, one of the most renowned lay Buddhist masters in Asia. A Pause Releases Opportunity The pandemic has caused everyone to pause, particularly companies aggressively selling or marketing their products and services. [...]

23 07, 2020

Want Great Branded Content? Create Entertainment.

“I would rather entertain and hope that people learned something than educate people and hope they were entertained” ― Walt Disney Natalie Barandes is the founder and CEO of The Joy Factory, an LA film and TV production company that is a leading creative content studio for brands. Natalie produces films [...]

10 07, 2020

Meet the Newest Generational Cohort. Who is Gen Z?

“40% of consumer sales are impacted by Gen Z. which means they have buying power.”Interbrand By drawing on studies from McKinsey, EY, Deloitte and Pew I’ll shed some light on the newest generational cohort, a group that differs in significant ways from its predecessors. Gen Z is the first generation of true [...]

24 06, 2020

How Brands Fight Commoditization and Stay Relevant In A Changing World

Ready are you? What know you of ready?-Yoda New Rules Require New Brand Characteristics We live in an interconnected world of change where new ecosystem rules are starting to govern. This is a world where someone else’s “cause” is likely to create an “effect” on your business. Control is out of [...]

22 06, 2020

Manage Your Fear to Excel and See New Possibilities

“Vibrate like a samurai, don’t tremble like a common man.” - Natori Masazumu Lucian James is a strategist, and one of my favorite modern thinkers. I’ve have had the pleasure of collaborating with him over the years and highly value his perspective and ideas. Bold, bright, empathetic and deeply insightful, Lucian [...]

27 05, 2020

For Businesses and Brands, A Rare Opportunity For New Growth

"We have an opportunity to take something that kills .1% of us and make 99.9% of us stronger. Don’t waste it. A virus that kills millions, but serves as a wakeup call for billions? Is COVID-19 a vaccine?”-Mark Andreesen Breathe DeepCOVID-19 is doing more than shaping a generation and leaving a mark. [...]

10 05, 2020

Real-Time Brand Building That Puts Your Brand in the Culture

"It is not necessary to do extraordinary things to get extraordinary results." -Warren Buffet Make Your Brand Fully Present: Seen, Felt, Discussed I have always been a fan of using out-of-home media to build brands, because it provides the opportunity for immediate visibility and a way to generate excitement and [...]

28 04, 2020

New Brand Strategy: From Silo-ed Brands to Brand Ecosystems

“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” -Reid Hoffman, CEO Netflix Darwin Overturned Years ago, I was fortunate to be introduced to a new theory of evolution put forth by Dr. Martin Nowak, head of the [...]

7 04, 2020

Growth Amidst Chaos? It’s Time to Enchant People.

I do sell fun. -Kenny Chesney Growth from Stoking the Human Spirit We live in a world where that which can be envisioned is often realized. And, that which is unthinkable, often occurs. It is a time of unimaginable invention and disruption, where profit and growth (the imperatives of all corporations) [...]

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