"If you want to find the secrets of the universe, think in terms of energy, frequency and vibration." ― Nikola Tesla (inventor, engineer, futurist) How Retail Brands Help Stores Succeed in an Internet WorldOnline Forces a Big ChangeI used to have to go to a store to learn about products, discover [...]
Awakening Brand Energy Activating the 7 Brand Chakras What is a Brand Chakra? I've used different frameworks over the years to understand and strengthen the brand power. I developed a Brand Chakra framework after studying chakras as a way to manage human energy to achieve better outcomes. Chakras are a set of portals between the inner and outer worlds of [...]
Hospitals and Branding? More Exciting Than You Think I debated whether to write this blog, because I know many will pass on it as they think the topic is BORING. Hospital brands may indeed be boring (today), but how they got there and why they need to change is incredibly interesting. A powerful [...]
SuperBowl LI will always be remembered for the remarkable comeback and sudden death victory of Tom Brady and the New England Patriots. I will also remember it for another historic event. During SuperBowl LI, several trusted brands took a stand on different social issues in front of 111 million people - epic (tweet this). This has never been done [...]
"If you have a dream, make sure you pursue it." - Mark A. Smith (World Adventurer and Founder of Jeep Jamboree USA) Jeep owners enjoy a special world. If you’ve ever owned a Jeep Wrangler or have been intimately connected to someone who has, you know all about the secret world. The Jeep brand is [...]
Marty Seligman is one of my heroes. He is the father of Positive Psychology. The man who dared to bring scientific evidence to define and validate the power of optimism and gratitude in achieving positive change. Recently, Seligman and colleagues published new work on the power of future mindedness. One premise is that the futures [...]
I’ve said little about the presidential election as I resist offering an opinion on matters where I have little expertise. In honor of inauguration day, however, I wanted to say something about this epic election. I realized it was particularly noteworthy from a branding perspective. In fact, this election is a textbook case on the power of a brand. Also, it underscores a common problem [...]
This was the first time I gained a clear understanding around what all those tech billionaires are doing with their big money – and their big brains. BIG is the operative word here. The visions are huge, the minds are open, mega forces are at work - and breakthroughs are happening. That’s the quick summary [...]
Another intriguing notion in Abundance (http://www.amazon.com/Abundance-Future-Better-Than-Think) is what Bill Joy, cofounder of Sun Microsystems, calls “dematerialization.” This is a radical decrease in the amount of physical items needed in our daily lives. Think about how the smartphone technology dematerializes a camera – and the personal camera largely just disappears. Like so many other “aha” moments [...]
I never thought about how the mass distribution of wireless technology has transformed the bottom billion into the “rising billion”– and how this might change my life and the life of my children, community and country. Indeed, the Singularity is here. As of early 2011, over 50% of the world’s population had cellular connectivity and [...]
