"It is not necessary to do extraordinary things to get extraordinary results." -Warren Buffet Make Your Brand Fully Present: Seen, Felt, Discussed I have always been a fan of using out-of-home media to build brands, because it provides the opportunity for immediate visibility and a way to generate excitement and [...]
“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” -Reid Hoffman, CEO Netflix Darwin Overturned Years ago, I was fortunate to be introduced to a new theory of evolution put forth by Dr. Martin Nowak, head of the [...]
I do sell fun. -Kenny Chesney Growth from Stoking the Human Spirit We live in a world where that which can be envisioned is often realized. And, that which is unthinkable, often occurs. It is a time of unimaginable invention and disruption, where profit and growth (the imperatives of all corporations) [...]
"Soft power is not merely the same as influence. It is also the ability to attract. A country may obtain the outcomes it wants in world politics because other countries admire its values, emulate its example, aspire to its level of prosperity and openness. This soft power—getting others to want the outcomes that you [...]
"I had been told from school onwards that the best definition of a human being was man the tool-maker – yet I had just watched a chimp tool-maker in action. I remember that day as vividly as if it was yesterday." -Dr. Jane Goodall BUILDING STRONG BRANDS IN A WORLD OF CONSTANT [...]
“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” -Coco Chanel (fashion designer, founder Chanel) Powerful Branding - Amazing Hermès Story What Makes a Powerful Brand? Branding enhances shareholder value, it can become a catalyst for better leadership, it enables a [...]
"Culture is a finite segment of the meaningless infinity of the world process, a segment on which human beings confer meaning and significance." - Max Weber, German Sociologist Americans Starving for Brand Meaning, Brands Not Answering During times of great uncertainty when the world just doesn’t seem to make [...]
"If you want to find the secrets of the universe, think in terms of energy, frequency and vibration." ― Nikola Tesla (inventor, engineer, futurist) How Retail Brands Help Stores Succeed in an Internet WorldOnline Forces a Big ChangeI used to have to go to a store to learn about products, discover [...]
Awakening Brand Energy Activating the 7 Brand Chakras What is a Brand Chakra? I've used different frameworks over the years to understand and strengthen the brand power. I developed a Brand Chakra framework after studying chakras as a way to manage human energy to achieve better outcomes. Chakras are a set of portals between the inner and outer worlds of [...]
Hospitals and Branding? More Exciting Than You Think I debated whether to write this blog, because I know many will pass on it as they think the topic is BORING. Hospital brands may indeed be boring (today), but how they got there and why they need to change is incredibly interesting. A powerful [...]