Monthly Archives: March 2020

26 03, 2020

Corporate Branding: Soft Power that Emotionally Persuades

"Soft power is not merely the same as influence. It is also the ability to attract. A country may obtain the outcomes it wants in world politics because other countries admire its values, emulate its example, aspire to its level of prosperity and openness. This soft power—getting others to want the outcomes that you [...]

18 03, 2020

Brand Strategy 2020: Building Strong Brands in a World of Constant Change

"I had been told from school onwards that the best definition of a human being was man the tool-maker – yet I had just watched a chimp tool-maker in action. I remember that day as vividly as if it was yesterday." -Dr. Jane Goodall BUILDING STRONG BRANDS IN A WORLD OF CONSTANT [...]