Powerful Brands That Make A Difference

In today’s frequently disrupted, rapidly advancing world, every company needs to focus on the human side of business to stay ahead. We create intellectual properties that touch people in meaningful ways to drive businesses forward. Brands that sharply differentiate, elevate, and forge an emotional connection to drive greater interest, value, preference, sales, trust, reputation, loyalty, performance and influence. Our expertise is in the crafting of conceptual solutions and strategically driven ideas: an endeavor critical to the process of corporate identity creation and management, brand strategy, marketing communications (from public relations to advertising), organizational and cultural transformation and the launch of innovative branded business ventures. For over 20 years we have built brands that matter for companies that make a difference, giving each client a sustainable brand advantage in the world.

Be the Company You Want to Be

To hit the high note, you must consistently connect with people in a meaningful way – consumers, employees, investors, the public. You must create and sell a real dream that delivers excitement with personal relevance We find solutions at the nexus of corporate assets and structure, the dynamics and composition of the marketplace, and the dreams and desires of the collective consumer consciousness. We create inspiring brands that command attention, evoke emotion and make an indelible mark to pave the way to the future you are creating for your business.

Purpose, Vision, Strategy

Today, market engagement must be a direct expression of business strategy and not just a reflection of the current consumer mindset. We help companies create greater value by: re-conceptualizing the business they are in; shifting the way they engage the world to connect with modern values; and re-shaping how the world sees them so that their ideal value shines through. If you are facing stagnation, undervaluation, competitive threats, blanding into the market, creeping irrelevance, an identity crisis or want to make a bold move in a new direction, we will help you chart the path ahead and create the brand you need to succeed.

Why Our Brands Outshine Others

We build brands for a future that is unfolding today. Brands that are resilient, enchanting and tied to enduring human truths. Brands that inspire and matter to people. Our approach is proven. For over 20 years we have delivered successful branding solutions across diverse sectors including healthcare, financial services, consumer products, education, luxury goods, technology, retail, business services and government. It all comes down to people and understanding the human side of business.

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ABC's of Branding

Our branding solutions cross sectors and organizations.

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What Cancel Culture Means…

“It is time to re-think the relationship between brands and society,” says branding expert Jane Cavalier, author of The Enchanted Brand: Strengthening the Human Side of Business in the Age of New Essentialism (2022, Indie [...]