Monthly Archives: July 2020

23 07, 2020

Want Great Branded Content? Create Entertainment.

“I would rather entertain and hope that people learned something than educate people and hope they were entertained” ― Walt Disney Natalie Barandes is the founder and CEO of The Joy Factory, an LA film and TV production company that is a leading creative content studio for brands. Natalie produces films [...]

10 07, 2020

Meet the Newest Generational Cohort. Who is Gen Z?

“40% of consumer sales are impacted by Gen Z. which means they have buying power.”Interbrand By drawing on studies from McKinsey, EY, Deloitte and Pew I’ll shed some light on the newest generational cohort, a group that differs in significant ways from its predecessors. Gen Z is the first generation of true [...]