23 07, 2020

Want Great Branded Content? Create Entertainment.

“I would rather entertain and hope that people learned something than educate people and hope they were entertained” - Walt Disney Natalie Barandes is the founder and CEO of The Joy Factory, an LA film and TV production company that is a leading creative content studio for brands. Natalie produces films [...]

10 07, 2020

Meet the Newest Generational Cohort. Who is Gen Z?

“40% of consumer sales are impacted by Gen Z. which means they have buying power.” - Interbrand By drawing on studies from McKinsey, EY, Deloitte and Pew I’ll shed some light on the newest generational cohort, a group that differs in significant ways from its predecessors. Gen Z is the [...]