17 12, 2020

The Next Level in Branding: Helping Humanity

“Brands are the most significant gifts that commerce has ever made to popular culture. The impact is virtually immeasurable in social and cultural terms.” - Wally Olins Not the Usual Kind of Change The pandemic has been a cocoon bringing people, organizations and even brands through a real metamorphosis. There [...]

8 12, 2020

Why Video is the New Essential Brand Asset

Watch the BrightMark video here. “The most important thing about American Express is the brand and the customers that aspire to be associated with the brand. That brand needs to be cared for, the brand needs to be invested in, and we will continue to do so through tough times [...]