11 08, 2020

Humanity Needs Emotional Strength. Caretaker Brands Deliver.

“If you want to be a leader, you have to be a real human being.” - Master Nan Huai Chin, author, scholar, one of the most renowned lay Buddhist masters in Asia. A Pause Releases Opportunity The pandemic has caused everyone to pause, particularly companies aggressively selling or marketing their products and [...]

7 04, 2020

Growth Amidst Chaos? It’s Time to Enchant People.

"I do sell fun." -Kenny Chesney Growth from Stoking the Human Spirit We live in a world where that which can be envisioned is often realized. And, that which is unthinkable, often occurs. It is a time of unimaginable invention and disruption, where profit and growth (the imperatives of all corporations) must [...]

23 02, 2017

Awakening Brand Energy – Activating the 7 Brand Chakras

Awakening Brand Energy Activating the 7 Brand Chakras What is a Brand Chakra? I've used different frameworks over the years to understand and strengthen the brand power. I developed a Brand Chakra framework after studying chakras as a way to manage human energy to achieve better outcomes. Chakras are a set of portals between the inner and outer worlds of [...]