20 10, 2020

Powerful Brand: National Geographic, A Brand For All Time At 130 Years

Steve McCurry’s iconic photograph of a young Afghan girl in a Pakistani refugee camp appeared on the cover of National Geographic magazine’s June 1985 and became the most famous cover image in the magazine’s history. Steve McCurry/Courtesy of National Geographic. “There is an extremely powerful force that, so far, science [...]

28 04, 2020

New Brand Strategy: From Silo-ed Brands to Brand Ecosystems

“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” -Reid Hoffman, CEO Netflix Darwin Overturned Years ago, I was fortunate to be introduced to a new theory of evolution put forth by Dr. Martin Nowak, head of the Program for [...]

7 04, 2020

Growth Amidst Chaos? It’s Time to Enchant People.

"I do sell fun." -Kenny Chesney Growth from Stoking the Human Spirit We live in a world where that which can be envisioned is often realized. And, that which is unthinkable, often occurs. It is a time of unimaginable invention and disruption, where profit and growth (the imperatives of all corporations) must [...]

26 03, 2020

Corporate Branding: Soft Power that Emotionally Persuades

"Soft power is not merely the same as influence. It is also the ability to attract. A country may obtain the outcomes it wants in world politics because other countries admire its values, emulate its example, aspire to its level of prosperity and openness. This soft power—getting others to want the outcomes that you want—co-opts [...]

18 03, 2020

Brand Strategy 2020: Building Strong Brands in a World of Constant Change

"I had been told from school onwards that the best definition of a human being was man the tool-maker – yet I had just watched a chimp tool-maker in action. I remember that day as vividly as if it was yesterday." -Dr. Jane Goodall Changing World Challenges Brand Power Brands are intellectual [...]

23 02, 2017

Awakening Brand Energy – Activating the 7 Brand Chakras

Awakening Brand Energy Activating the 7 Brand Chakras What is a Brand Chakra? I've used different frameworks over the years to understand and strengthen the brand power. I developed a Brand Chakra framework after studying chakras as a way to manage human energy to achieve better outcomes. Chakras are a set of portals between the inner and outer worlds of [...]

3 02, 2017

The Secret Life of a Jeep Owner

 "If you have a dream, make sure you pursue it." - Mark A. Smith (World Adventurer and Founder of Jeep Jamboree USA) Jeep owners enjoy a special world.   If you’ve ever owned a Jeep Wrangler or have been intimately connected to someone who has, you know all about the secret world. The Jeep brand is [...]

27 01, 2017

Thinking About Your Future Creates Your Present: Branding and Future Mindedness

Marty Seligman is one of my heroes. He is the father of Positive Psychology. The man who dared to bring scientific evidence to define and validate the power of optimism and gratitude in achieving positive change. Recently, Seligman and colleagues published new work on the power of future mindedness. One premise is that the futures [...]