18 03, 2020

Brand Strategy 2020: Building Strong Brands in a World of Constant Change

"I had been told from school onwards that the best definition of a human being was man the tool-maker – yet I had just watched a chimp tool-maker in action. I remember that day as vividly as if it was yesterday." -Dr. Jane Goodall Changing World Challenges Brand Power Brands are intellectual [...]

23 02, 2017

Awakening Brand Energy – Activating the 7 Brand Chakras

Awakening Brand Energy Activating the 7 Brand Chakras What is a Brand Chakra? I've used different frameworks over the years to understand and strengthen the brand power. I developed a Brand Chakra framework after studying chakras as a way to manage human energy to achieve better outcomes. Chakras are a set of portals between the inner and outer worlds of [...]