20 10, 2020

Powerful Brand: National Geographic, A Brand For All Time At 130 Years

Steve McCurry’s iconic photograph of a young Afghan girl in a Pakistani refugee camp appeared on the cover of National Geographic magazine’s June 1985 and became the most famous cover image in the magazine’s history. Steve McCurry/Courtesy of National Geographic. “There is an extremely powerful force that, so far, science [...]

11 08, 2020

Humanity Needs Emotional Strength. Caretaker Brands Deliver.

“If you want to be a leader, you have to be a real human being.” - Master Nan Huai Chin, author, scholar, one of the most renowned lay Buddhist masters in Asia. A Pause Releases Opportunity The pandemic has caused everyone to pause, particularly companies aggressively selling or marketing their products and [...]

28 04, 2020

New Brand Strategy: From Silo-ed Brands to Brand Ecosystems

“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” -Reid Hoffman, CEO Netflix Darwin Overturned Years ago, I was fortunate to be introduced to a new theory of evolution put forth by Dr. Martin Nowak, head of the Program for [...]

18 03, 2020

Brand Strategy 2020: Building Strong Brands in a World of Constant Change

"I had been told from school onwards that the best definition of a human being was man the tool-maker – yet I had just watched a chimp tool-maker in action. I remember that day as vividly as if it was yesterday." -Dr. Jane Goodall Changing World Challenges Brand Power Brands are intellectual [...]

23 02, 2017

Awakening Brand Energy – Activating the 7 Brand Chakras

Awakening Brand Energy Activating the 7 Brand Chakras What is a Brand Chakra? I've used different frameworks over the years to understand and strengthen the brand power. I developed a Brand Chakra framework after studying chakras as a way to manage human energy to achieve better outcomes. Chakras are a set of portals between the inner and outer worlds of [...]