Overhead Space

17 02, 2017

Why Do We Need Powerful Hospital Brands?

Hospitals and Branding?  More Exciting Than You Think I debated whether to write this blog, because I know many will pass on it as they think the topic is BORING. Hospital brands may indeed be boring (today), but how they got there and why they need to change is incredibly interesting. A powerful [...]

8 02, 2017

Historic SuperBowl for Brands Too

SuperBowl LI will always be remembered for the remarkable comeback and sudden death victory of Tom Brady and the New England Patriots. I will also remember it for another historic event.  During SuperBowl LI, several trusted brands took a stand on different social issues in front of 111 million people - epic (tweet this). This has never been done [...]

27 01, 2017

Thinking About Your Future Creates Your Present: Branding and Future Mindedness

Marty Seligman is one of my heroes. He is the father of Positive Psychology. The man who dared to bring scientific evidence to define and validate the power of optimism and gratitude in achieving positive change. Recently, Seligman and colleagues published new work on the power of future mindedness. One premise is that the futures [...]

16 01, 2017

Presidential Election – The Brand Wins!

I’ve said little about the presidential election as I resist offering an opinion on matters where I have little expertise.  In honor of inauguration day, however, I wanted to say something about this epic election.  I realized it was particularly noteworthy from a branding perspective.  In fact, this election is a textbook case on the power of a brand.  Also, it underscores a common problem [...]

8 02, 2016

Techno philanthropists Change it All

This was the first time I gained a clear understanding around what all those tech billionaires are doing with their big money – and their big brains. BIG is the operative word here. The visions are huge, the minds are open, mega forces are at work - and breakthroughs are happening. That’s the quick summary [...]

4 02, 2016

Dematerialization – Disappearance of Stuff

Another intriguing notion in Abundance (http://www.amazon.com/Abundance-Future-Better-Than-Think) is what Bill Joy, cofounder of Sun Microsystems, calls “dematerialization.” This is a radical decrease in the amount of physical items needed in our daily lives. Think about how the smartphone technology dematerializes a camera – and the personal camera largely just disappears. Like so many other “aha” moments [...]

29 01, 2016

The Rising Billion

I never thought about how the mass distribution of wireless technology has transformed the bottom billion into the “rising billion”– and how this might change my life and the life of my children, community and country. Indeed, the Singularity is here. As of early 2011, over 50% of the world’s population had cellular connectivity and [...]

14 01, 2016

ABUNDANCE

This is the first Overhead Space of 2016. I’m a bit behind schedule but all for good. I’ve been immersed in new ideas and thinking about the next ten years, which is why I have devoted this entire blog to one thought – Abundance. Actually, Abundance is the title of a new book by Peter [...]

3 12, 2015

Branding for Trust: A Profound Tale

Today fundamental trust has been shattered in many industries, particularly in sectors where trust is required for the company-consumer relationship to work. Think financial services, automotive and pharmaceauticals as a few examples. Whether this is the result of increased transparency or bad corporate citizenry (think Madoff), consumers have become cautious, fearful and skeptical. Change has [...]

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