“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” -Coco Chanel (fashion designer, founder Chanel) Powerful Branding - Amazing Hermès Story What Makes a Powerful Brand? Branding enhances shareholder value, it can become a catalyst for better leadership, it enables a [...]
"Culture is a finite segment of the meaningless infinity of the world process, a segment on which human beings confer meaning and significance." - Max Weber, German Sociologist Americans Starving for Brand Meaning, Brands Not Answering During times of great uncertainty when the world just doesn’t seem to make [...]
"If you want to find the secrets of the universe, think in terms of energy, frequency and vibration." ― Nikola Tesla (inventor, engineer, futurist) How Retail Brands Help Stores Succeed in an Internet WorldOnline Forces a Big ChangeI used to have to go to a store to learn about products, discover [...]