“I would rather entertain and hope that people learned something than educate people and hope they were entertained” - Walt Disney Natalie Barandes is the founder and CEO of The Joy Factory, an LA film and TV production company that is a leading creative content studio for brands. Natalie produces films [...]
“40% of consumer sales are impacted by Gen Z. which means they have buying power.” - Interbrand By drawing on studies from McKinsey, EY, Deloitte and Pew I’ll shed some light on the newest generational cohort, a group that differs in significant ways from its predecessors. Gen Z is the [...]
SuperBowl LI will always be remembered for the remarkable comeback and sudden death victory of Tom Brady and the New England Patriots. I will also remember it for another historic event. During SuperBowl LI, several trusted brands took a stand on different social issues in front of 111 million people - epic (tweet this). This has never been [...]
"If you have a dream, make sure you pursue it." - Mark A. Smith (World Adventurer and Founder of Jeep Jamboree USA) Jeep owners enjoy a special world. If you’ve ever owned a Jeep Wrangler or have been intimately connected to someone who has, you know all about the secret world. The Jeep brand is [...]
Marty Seligman is one of my heroes. He is the father of Positive Psychology. The man who dared to bring scientific evidence to define and validate the power of optimism and gratitude in achieving positive change. Recently, Seligman and colleagues published new work on the power of future mindedness. One premise is that the futures [...]