8 02, 2017

Historic SuperBowl for Brands Too

2017-02-08T23:44:35+00:00 February 8th, 2017|

SuperBowl LI will always be remembered for the remarkable comeback and sudden death victory of Tom Brady and the New England Patriots. I will also remember it for another historic event.  During SuperBowl LI, several trusted brands took a stand on different social issues in front of 111 million people - epic (tweet this). This has never been done [...]

3 02, 2017

The Secret Life of a Jeep Owner

2017-02-03T22:27:40+00:00 February 3rd, 2017|

 "If you have a dream, make sure you pursue it." - Mark A. Smith (World Adventurer and Founder of Jeep Jamboree USA) Jeep owners enjoy a special world.   If you’ve ever owned a Jeep Wrangler or have been intimately connected to someone who has, you know all about the secret world. The Jeep brand is [...]

27 01, 2017

Thinking About Your Future Creates Your Present: Branding and Future Mindedness

2017-01-27T19:01:05+00:00 January 27th, 2017|

Marty Seligman is one of my heroes. He is the father of Positive Psychology. The man who dared to bring scientific evidence to define and validate the power of optimism and gratitude in achieving positive change. Recently, Seligman and colleagues published new work on the power of future mindedness. One premise is that the futures [...]

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