Jane Cavalier, Founder & CEO

About Jane Cavalier

Jane Cavalier is the Founder and CEO of BrightMark Consulting and brings 30+ years of insights and experiences from building some of the world's most powerful brands for Fortune 1000 enterprises, large private companies, major non-profits and government agencies.

3 02, 2017

The Secret Life of a Jeep Owner

"If you have a dream, make sure you pursue it." - Mark A. Smith (World Adventurer and Founder of Jeep Jamboree USA) Jeep owners enjoy a special world. If you’ve ever owned a Jeep Wrangler or have been intimately connected to someone who has, you know all about the secret world. The Jeep brand is [...]

27 01, 2017

Thinking About Your Future Creates Your Present: Branding and Future Mindedness

Marty Seligman is one of my heroes. He is the father of Positive Psychology. The man who dared to bring scientific evidence to define and validate the power of optimism and gratitude in achieving positive change. Recently, Seligman and colleagues published new work on the power of future mindedness. One premise is that the futures [...]