BRIGHTMARK builds brands that help organizations grow, matter, and last.
BrightMark is a strategic branding firm that helps organizations clarify who they are, what they stand for, and why they matter. We partner with leadership teams to turn brand into a driver of growth, differentiation, and enterprise value. With more than 25 years of experience across industries, we build brands that create measurable, lasting business impact.
Why BrightMark
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We start with the business, not the brand.
We design brands around growth, competitive position, and enterprise value so brand becomes a strategic advantage, not just a communications layer. -
A proven track record.
For more than 25 years and over 100 brands, including category-defining leaders like Snapple and Qwest, we have delivered results across global enterprises, public and private companies, startups, nonprofits, and government. -
Meaning before messaging.
We define what people should believe about you before deciding what you should say, creating brands that drive real choice, loyalty, and long-term value. -
Best-in-class expertise and best practices.
Our A-list strategists, creatives, and technologists operate at the intersection of commerce, culture, and technology, applying proven frameworks while pioneering new ones through networks across New York, Boston, DC, Los Angeles, Silicon Valley, and Seattle. -
Leadership-level, culture-activating execution.
We work directly with CEOs, boards, and leadership teams to ensure the brand lives inside the organization, creating shared belief, alignment, and momentum that turns employees into brand builders.
BrightMark offers the focus, senior leadership, and creative depth that large firms often struggle to deliver. Our clients work directly with experienced strategists and makers from start to finish, ensuring every decision is grounded in insight, intent, and accountability. The result is not just a set of brand assets, but a brand system your organization owns, understands, and can use to lead, grow, and adapt over time.Small. We like things lean and mean. We use a small, focused core team to achieve big results.
STRENGTHEN THE HUMAN SIDE OF YOUR BUSINESS
BrightMark CEO Jane Cavalier is the author of the best-selling book The Enchanted Brand, a guide to building brands that perform in today’s complex, ambiguous, and continually disrupted world. The book shows how, in an environment saturated with false, conflicting, and overwhelming signals, brands that activate the imagination give people a clearer, faster way to cut through distortion, make sense of what matters, and move confidently to choice.
“Jane Cavalier masterfully brings to light an advanced and unique brand paradigm. She cleverly illustrates new ways of thinking, innovating, and adapting to an ever-changing landscape.”
Debbie Rose Woloshin, Chief Marketing Officer, LVMH/Marc Jacobs
“The Enchanted Brand is a mind-expanding look at the role brands can play in our new world. It provides a powerful reflection on challenges facing humanity right now, and a toolkit for building brands that empower the human side of business for a better world.”
Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania, bestselling author of Contagious, Invisible Influence, and The Catalyst
“Reading this book forever changed my view of brand and its unleashed purpose and power in today and tomorrow’s world. Truly inspiring and thought provoking.”
Robert Riney, president, Healthcare Operations and chief operating officer, Henry Ford Health System
“Jane Cavalier Lucas has written a must-read work for anyone in branding and business, with significant relevance beyond. She masterfully describes the need for shifting from dated traditional branding to ‘enchanted branding,’ which engages the human imagination like never before. Her powerful rationale and actionable steps are a game-changer.”
Stephen T. Limberg, PricewaterhouseCoopers Centennial Professor, McCombs School of Business, The University of Texas at Austin
“How can companies and their brands navigate our world of incessant, frenzied, tectonic shifts? The Enchanted Brand answers with a wild ride of inspirational insights and clever strategy, drawn from areas as diverse as military tactics, psychology, consumerism, and, of course, marketing. A transcendent read full of practical advice and perspective.”
Preston McAfee, Google Distinguished Scientist