Jamie Klein, Managing Director

Jamie’s marketing leadership spans 25+ years, 35+ brands and over 20 diverse sectors.  She is a forward-thinking CMO with deep experience in developing and implementing integrated marketing plans for consumer, business-to-business, retail, nonprofit and government organizations. Jamie identifies the right opportunities and integrates the right mix to maximize performance and impact. She manages consistent creative excellence and strategic integrity across diverse channels including advertising, digital marketing (SEO, social, email marketing, SMS), public relations, content marketing, retail marketing, promotion, influencer marketing, experiential/event marketing, strategic partnerships and sponsorships.

Jamie has been a top marketing leader at companies and agencies. Jamie has led re-branding and growth building campaigns for brands such as M&M Mars, Gallo Wines, Tylenol, Philips, Mattel, Disney, Playtex, Beiersdorf, Hunter Douglas, Welch’s, Reckitt Benckiser, SKYY Vodka, Georgia Pacific, Boston Children’s Hospital and Perkins School for the Blind.

She has an impressive track record of achieving marketing success. For Beiersdorf, Jamie’s work led Eucerin to become the number one skin care brand for people with diabetes.  At Philips, she helped the Sonicare brand overtake Oral B for category leadership in toothbrushes by closing the gap between professional recommendations and retail sales.  Her transformative creative campaigns for Starkist tuna got consumers to see tuna differently – as a delicious lean protein.

Using data-driven insights and a future-forward lens, Jamie cuts through the options to forge the most effective and efficient marketing path to achieve goals. She leads the powerful collaborations between BrightMark, client resources and other experts to produce outputs that are on time, on budget and on strategy, and provides the performance metrics to assess outcomes. Jamie maintains exceptional creative standards across the board and ensures that our clients are the drivers of their own success.

Picture of Janice Hasenfeld