Where Smart Leaders Build Brands That Last

For more than 25 years, BrightMark has worked with over 100 organizations across diverse industries to help discerning leadership teams strengthen their brand, accelerate growth, and navigate change. Our clients range from global enterprises and public companies to innovative startups, nonprofits, and government organizations, all united by the need for a brand that delivers real business impact.

Public Companies and Global Enterprises

Brand innovation for strategic services opportunities

Global re-branding and innovation

Branding of U.S. innovation labs

B2B re-branding in financial services

Re-branding in U.S.

Brand identity and marketing making Qwest into #4 telecom player

Millennial brand adaptation and innovation

Brand insights and innovation for relevance across key target groups for all divisions

Global brand elevation and brand marketing

Internal brand alignment for stronger workforce engagement

Brand adaption to female market in financial services and innovation

Brand Strategy for Outsourcing and Business Consulting

Brand innovation for strategic services opportunities

Global re-branding

Brand equity study and brand insights

Created new brand and all marketing for the nation’s first AI-powered company health plan services company.

Private Companies

Built this brand with Made from the Best Stuff on Earth

Re-brand in the U.S. for millennials

Brand expansion, architecture, innovation

Corporate brand identity, brand architecture

Brand innovation and adaptation

Brand expansion strategy

Brand strategy

Brand strategy for revolutionary helmet safety technology

Brand extension and innovation

Re-branding, brand extension, innovation and marketing

Brand identity of revolutionary system of electric workpower vehicles

Non-Profits

Global brand strategy, digital branding

Global re-branding, brand architecture

Re-branding of profession and association

Re-branding

Brand Strategy, naming, brand architecture, social change campaign

Re-branding

Brand identity for cultural supercenter

Brand identity of cutting-edge alternative health research center

Brand identity of nation’s oldest and most prestigious PhD Policy School

Re-branding

Brand identity, fundraising proposition

Conceived and launched social change brand and campaign

Government

Re-branding of NAVAIR, Naval Air Systems Command

Brand identity of ECA’s digital community of exchange grant recipients

Re-branding of this ex-FFRDC into a lead Government Consultancy

Re-branding of newly merged and transformed shared services agency

Start-Ups

Brand name

Brand strategy, brand innovation

Brand Identity

Brand strategy, sales and marketing materials

Advised Gisele Bundchen, Jessica Seinfeld, Dr. Mark Hyman and others branding their businesses.