BrightMark is a full-spectrum branding and growth partner. We combine strategy, creativity, and execution to solve the most important challenges facing modern organizations. From redefining who you are to how you show up in the world, we deliver everything required to build, grow, and activate a powerful brand.

Our Capabilities

Brand Strategy, Brand Identity & Re-Branding
Re-branding, transformational branding, brand refreshes, brand positioning, brand architecture, brand extensions, and brand innovation.

Market, Customer & Brand Intelligence
Brand assessments, quantitative and qualitative research, trend analysis,  consumer insights, competitive analysis, and Brand Power Scorecards.

Naming, Design & Visual Systems
Brand naming, logo design, graphic identity systems, packaging, and brand guidelines.

New Brand & Business Creation
Audience definition, value proposition, market positioning, naming, product ideation and development, brand extensions, licensing and franchising, and brand platforms for new ventures, products, and services.

Brand Adaptation & Market Expansion
Brand transformation strategy, messaging, and activation for entering new markets, categories, and geographies without diluting brand power.

Branded Materials
Bringing the brand to life across all touchpoint including corporate stationary, sales materials, investor materials, films and content, package design, signage, brochures, trade show booths and merchandise,

Brand Awareness, Marketing & Engagement
Full spectrum integrated marketing including websites, digital marketing,  content, fils advertising, branded content, campaigns, public relations, influencer and media outreach.

Brand-Aligned Culture & Change
Employee engagement, cultural transformation, internal branding, and tools that align people, leadership, and behavior behind the brand.

Brand Measurement
We build a brand performance system that tracks how your brand is evolving, how its power is changing, and how it is creating value.