How We Build Powerful Brands

Our rigorous process has been proven over 25 years across diverse industries and markets, delivering results for organizations of all sizes. Comprehensive, future-focused, and insight-driven, our collaborative approach gives you lasting ownership of a brand built to perform. We bring the human, cultural, and market insight needed to create meaningful differentiation aligned to your strategy, along with the creative power to bring it to life with impact. We don’t just build your brand. We build your organization’s ability to lead with it.

Our Foundation

Branding requires commitment. 

Branding is a deeply human exercise. Whether it’s being driven by a Board member, CEO, CMO or individual leader, unwavering dedication is what makes a powerful brand possible.

Branding supports a new future.

Re-branding isn’t about fixing where you are today. It’s  about fueling where you want to go and aligning with what is needed to get there.

It all comes down to on galvanizing idea. 

Your powerful brand will have a compelling, ownable idea at the center of its identity.  This idea pays off the highest common denominator between what your product/company can deliver and the desires of your target audience.

Everything and everyone speaks for the brand.

Branding is a path not a project, and everyone plays a role. The brand needs to activate with people inside in order for it to feel authentic to people outside.

Learn more about BrightMark Consulting and BrightMark Clients.

Process Overview

Aspirational Identity

After a rigorous analysis of your market, customers, competition, and strategy, we define the brand you need to win. We identify the words, images, ideas, and beliefs that, when held by people about your brand, will drive the outcomes you are trying to achieve.

Brand Insights

Rigorous secondary and primary research , observational data and trend analysis will yield the fact-based hidden truths that guide development of your brand

Brand Strategy

We define your brand audience, vision, mission, values, role, imperatives and unique value proposition. We then build the positioning, promise, personality, essence and brand idea. We establish structural strategies including the branding model, architecture and naming system.

Brand Design and Expressions

Great brands required great execution. Our A-list talent brings your brand to life across all touchpoints: graphic identity (logo, font, colors, photography, images, icons), verbal identity (headlines, elevator pitch, messaging matrix, themes), web presence (website, social media, news sites), campaign (print ads, posters, billboards, videos/clips, social posts, etc.) and materials (corporate stationary, sales, trade, packaging design, etc.) and marketing initiatives.

Brand Culture Design

We articulate and help embed brand inspired values, behaviors and rituals to create a vibrant culture where your people feel empowered to deliver and build the brand.

Brand Marketing

We work with you to create an effective go-to-market plan where we launch the new brand into the world, and evolve it carefully to insure it lands, sticks and activates.