We help companies achieve their ambitions through building powerful brands and seizing new opportunities.
We are a creative branding boutique with integrated marketing capabilities. Our forte is finding that defining idea that gives distinction, emotional connection and meaningful symbolic value.
Think: research and analysis to uncover data and insights, patterns and anamolies, and how to frame the challenge
Imagine: translating those into a sharp positioning framework, tea leaves about the future, creative concepts that simplify, new ways of approaching things
Create: articulating the big idea and expressing it visually, graphically and across touchpoints; getting consensus around it; developing and implementing the plan to launch it - building awareness, equity, action and transactions.
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Impact requires craft.
October 09, 2014
With the increase in female power and wealth – 45% of America’s wealthiest are women - there is a rise in female values which is re-shaping how we live and work such as the increases entrepreneurship, community building, social marketing, financing cooperatives and bottom-up support networks.