Peter Smyth, Visual Brand Design Director
Peter is an award-winning visual brand identity and package designer with 25+ years of experience across categories. He believes brilliant visual design creates enchantment which has the power to disrupt and transform.
Peter is a hands-on artist who believes fervently in the power of emotion and semiotics to drive successful design – and spur consumers to buy products. Peter believes great design can physically transform a brand into an object of desire. His love of simplicity and beauty reflect an American design sensibility. He is known for creating unexpected yet relevant visual brand identities. He has worked in over 40 consumer categories and designed nationally recognized brands including Seventh Generation, Arm & Hammer, Orajel, OxiClean, Guinness, Chobani, Jarlsberg, Cîroc, Snapple, Skoal, Bird’s Eye, Fram, Armor All, Duracell, Motorola Cellular, Calloway, Nair, and Trojan.
Earlier in his career, Peter was Group Creative Director at Colangelo, an integrated Omnicom agency. He cut his design teeth at HMS Design and Macey Noyes Associates. A lifelong creative artist, Peter is a painter, printmaker and amateur science fiction writer. He is the vice-chairman of the Norwalk (CT) Arts Commission and is spearheading numerous initiatives in the city to increase arts awareness and collaboration. His wife works in Norwalk City Government and his three kids are all in creative fields. The apples don’t fall far from the tree.